iamninoy-iamcoryOn August 21, 2008, then Benigno S. Aquino, Jr. Foundation launched the iamninoy campaign with the help of creative and merchandise partners to introduce Ninoy Aquino to new generations of Filipinos as a fitting commemoration of his 25th death anniversary.

Using the senator's iconic eyeglasses as its visual signature, the campaign invited young Filipinos to look at society "through Ninoy's eyes" and to surface the selfless hero inside them.  The youth embraced the campaign, helping various advocacies and beneficiaries by buying iamninoy merchandise, expressing their selflessness in myriad ways on- and off-line, and doing volunteer work.

A few months after President Cory passed away in August 2009, the Foundation came to be known as it is now and the highly successful campaign was elevated into the iamninoy-iamcory Movement.

As the NCAF's core youth mobilization and empowerment program, carried out in cooperation with various partners and networks, the Movement envisions a more just, humane, equitable and sustainable society where the youth is empowered to play a central role in its realization.  Its mission is to surface a new generation of Filipinos who are willing to step up as selfless heroes in their own right.  From their ranks will emerge youth leaders who can realize their full potential through a process of spiritual transformation in the mold of Ninoy and Cory Aquino.